Some scholars think , the trader of Confucianism should have following ten major characteristics : 1. for trader by moral,strictly observe business ethics; 2. for foundation,with having sincerity to serve society quality; 3. there is degree while seeking profit and not illegal profit or sudden huge profits; 4. competition has justice and is regard harming others to benefit oneself as object; 5. favourable pool long to flow,do and beat by deal of son by one; 6. for market demand, take market demand as the direction; 7.kind and gentle to guests; 8.decide on the spot,good at catch opportunity for business ; 9. manage's take lies in the generous melt roundly; 10.be good at adjusting.

Some scholars think , keep the sincerity, speak the honesty, not cheating, square deal, pay attention to decorum, pay attention to manners, stress etiquette, Implement trade in accordance with work ethic. In other words, obey people with moral, receive guests with benevolence, Neither old nor young cheated, trade in accordance with work ethic, sincerity firstly, Genuine goods at a fair price, is the characteristic in business of Confucianism to buy and sell at reasonable prices etc.